45% Of Internet Shoppers Are Newbies

Story:

In a survey the results of which were released by Active Research, of 1135 online shoppers, 45% were making purchases on the Internet for the first time ever.

Analysis:

This fact has several important ramifications for web site owners:

• It is essential that your site be as easy to use as possible
• Your site should not depend in any way on having experienced users as the main customer focus.

Link:

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