In this Business 2.0 article, Steve Outing looks at some of the options, most of them variations on the 468x60 pixel banners we're all used to (way too used to - clickthru rates of .2% have been reported):
- Tall ads (skyscraper ads that are tall and thin - and big)
- Really big ads (seen on CNET)
- Pop-up ads that appear when a user mouses over or clicks on an area of the screen.
- Interstitial ads appear "between screens" or after you (thought you) left a site.
- "Wallpaper" - sort of like a watermark on the page.
- Paid subscriptions in exchange for freedom from ads.
- On-demand marketing e-mail, where the customer goes to a site and requests information on a topic or product type.
- Requesting donations (see http://www.useit.com, Jakob Nielsen's site.
