Take Advantage Of The Power Of Microsites

Story:

Microsites are small web sites of less than a dozen pages that inform customers about a particular product, service or event. This short article by Martin Lindstrom gives some good reasons for creating a small site-within-a-site:

• It will show up on search engines as being more specific
• Customers don't want to find a page that gives one sentence about everything; they want to find a whole page about the topic they are interested in.

Analysis:

It is more work to create microsites than to simply squeeze every product and service offering into whatever template you've been using. However, a well-done microsite can get more visitor traffic from search engines and can (potentially) give your customer the sense that they have come to a specific site you created just for them. Their satisfaction with your microsite will carry over onto your brand.

Link:

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