Use The Internet To Identify Most Loyal Customers

Story:

In a new study by Jupiter Media Metrix, consumer packaged goods (CPG) marketers should use their websites to target brand loyal customers rather than bargain hunters.

Analysis:

This article provides a good, short lesson in one way to use the Internet to make sure that you are building the client base you want. Unless your strategy is to pursue the bargain hunter, of course.

Link:

Click here for the story (opens in new window)