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Website Evaluation
Benefits
It's unfortunate,
but true - most business owners are not achieving their goals
on the Internet. You have questions that require an
objective
answer - not just the response of a website designer trying to sell you expensive
services:
- Could my
website convert more visitors to customers? Gather more sales
leads?
- Design firms
want thousands of dollars to work on my site - is it worth
spending money to change my site?
- Can I improve
my search engine rank - and get more free click-throughs?
- Are my competitors
doing it better than I am?
A
Usable Website Will Return More on Your Investment
A usable site
gives visitors a great experience of your company and your brand
- before they buy, before they see a product, before they talk
with you on the phone.
More visitors
will click through to your interior selling pages
A usable site makes sure that visitors find
the links they want, giving you more chances make them customers.
Visitors
will read more pages
A usable site is easy on customers, using
known rules-of-thumb to reduce fatigue (caused by the difficulty
of reading online). Visitors will be exposed to your brand images
and products for a longer period; more of them will become customers.
Studies
show: visitors are more likely to return to sites that are
easy to use
A usable site sets itself (and your company!)
apart from your typical competitor site, by actually being
a pleasure to use! Repeat visitors results in more customers.
More sales
leads are generated
A usable site has forms that are optimized
for the web, making it easy for visitors to contact you. More
sales leads means more money from your site.
More people
will complete a sale - giving you their money
A usable site has a set of shopping cart
pages that use every known web best practice, making buying
a snap and reducing the number of "abandoned shopping
carts."
And how
do you know if you have a usable website?
Get
an Expert Evaluation!
Have your site
tested by a website usability and e-business professional -
get a Website Evaluation from TheSiteDoctor.com.
Using our own proprietary toolset, and our e-business expertise,
we will test
your home page and major pages against hundreds of web usability
best practices and rules-of-thumb that will
- Improve
the conversion rate on your site by showing you where
your customers are leaving (and why),
- Identify
lost or mishandled business opportunities,
- Improve your
search engine standing by structuring your pages properly,
- Learn
from your competitors, and get an objective
assessment of how your site stacks up to the competition.
This easy-to-understand
report gives you the following information for every
one of the problems we find on your home page and major
site pages:
- Recommendation -
what to do about the problem
- Severity (how bad
it is for the customer)
- Difficulty (how hard
it is for you to fix)
- Background information
to help you understand the problem
- Business case for
addressing the problem.
Our guarantee:
if you truly believe that your report did not provide you with
fair value, you will not be charged.
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