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Website Excellence

The Website Excellence report from is aimed at small business owners who depend upon their websites for a substantial portion of their revenue, and would like a detailed report about the strengths and weaknesses of their site.

This report can be completed in five (5) business days. If you feel that your site does not meet your business goals, find out why - get an objective analysis of how your site fails AND how it can do better.

  " definitely provided a great service. We were able to ...improve our website dramatically..."

T.R., Owner,


When you go to a website design firm and ask them if they see anything that needs to be changed on your site, what do you think their answer will be? Would you go to an automobile mechanic, and ask him if he sees anything that needs to be fixed? Get an objective analysis - not just a come-on for expensive site changes.

A typical Website Excellence report is from 25-35 pages in length; it covers the home page and the overall site layout and navigation, as well as product pages and shopping carts. Our entire toolset, consisting of more than 400 different usability standards and 200 e-business best practices, will be applied to improve your site.

This is a report that can be tailored to your specific concerns:

  • Are you in the process of redesigning your site? Let us give you a second opinion before customers see your new site.
  • Are you concerned that your site is not gathering enough sales leads, or that potential customers are not looking at enough pages on your site?
  • Do you need an evaluation of your non-profit organization site? Make sure your site is serviceful for visitors and that your organization's message is heard.

The Website Evaluation Process

Once you have made your purchase:

  • You will receive an acknowledgement from us; we will take a look at your site and see what is required for the report.
  • Once we have determined your needs, you will be sent a short list (5-10) of questions to help us prepare the report.
  • This report is designed to be flexible; we are determined to answer your particular concerns about your website
  • When we have read through your answers, we will contact you by phone (if possible) to clarify any questions you have, and to make sure we understand your situation.
  • The report will be completed within 3 business days; a copy of the report will be sent to you by email. Also, copies of the report will be provided in a secure area of the website for pickup.
  • After you have read through the report, we will talk with you by phone and answer any questions you might have.
  • Payment is requested once you have received your report.

Website Excellence Table of Contents

Section I: Site Description

  • Strengths and Best Practices Seen
  • Owner's Specific Concerns

Top-level Suggestions for Improvement:

  • Homepage Usability and Layout
  • Overall Site Navigation
  • Detailed Response to Owner Concerns

Section II: Page Summaries

  • Homepage
  • Product Pages
  • Shopping Cart
  • About Us
  • Contact
  • More

Section III: Problem Details

  • Every problem found on your site is completely described in layman's language
  • A business case is made for solving the problem
  • The severity of the problem is rated (how bad it is for the customer)
  • How hard it is to solve the problem is rated (will it be expensive to fix?)

Cost: $395 [ Buy it ]

These are not automated reports; We will go to your site and apply our experience to helping you convert more visitors to customers. All Website Evaluations are covered by our Website Challenge and our guarantee.

Be sure to note these features:

Every report includes a telephone consultation, after-sale support and a guarantee
Easy-to-understand details about each problem - and how to solve it
Clear business case made for each problem; problems rated for cost and severity

Years of personal experience result in creative solutions, not just a problem list

Website reviews are our only product and the sole focus of our company
Our business website evaluations are objective - not just a "come-on" for costly repairs.

Are you already working with a web designer? Ask them if they have a usability professional on staff; if they don't, you should ask them to work with me to make sure your site meets known website usability and e-business best practices.

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