you thinking of buying an existing business,
or perhaps selling your own? Do
you know the value of the most important asset of an online
business - the website itself?
feel more secure in negotiating if you get
a professional website appraisal from TheSiteDoctor.com.
You have our guarantee that all materials, including site performance
and financial information, and the appraisal itself, are
held in the strictest
confidence (see our policy)..
would recommend your appraisal service to anyone wanting
a professional, realistic appraisal of their website."
John Brewer, Owner, Biblical Impressions
You need a website
- You intend
to sell your business
- You intend
to buy an existing business
- You need
to prove to the government that you own an asset
- You want
to make sure your business is fully insured
- You are
looking for investors in your business
- You are
seeking additional capital for your business from banking institutions
- You need to
depreciate your website asset over time.
What is a website
You may not have
thought about it, but your website is an asset (ask your accountant
- he or she will probably refer to it as an "intangible asset").
Since it is an asset, it can be assigned a valuation. We
do the legwork needed to ensure an objective assessment of the
value of your website.
Our website appraisal
is comprehensive - the report typically runs about 25 pages in
length. Some of the elements we examine are:
- The usability
of your site (we use three competitor sites that you name as
- The e-business
sophistication of the site and the organization behind it
- The cost
of creating the site, using standard rates for html and program
coding, as well as graphics
- The brand
value (what is sometimes referred to as the "goodwill")
of the site
- The current
subscriber base (trend information)
- The unique
visitors to the site (trend information)
- The value
of your domain name.
The appraisal is
presented to you in the form of an Adobe pdf file in your Web
Success Center on our website. The professional format, and close
attention paid to every element on your site (both the public
website and any administrative pages you may have), will give
you the backing you need as you proceed with selling your site
(or negotiations to purchase a site).
Although we do not
provide samples of the appraisal report, we would be glad to
go over the contents with you. Contact
us and we will mail you a table of contents, or call our toll-free
number. Also, read our testimonials;
our customers have been very satisfied with their appraisals.
a website appraisal
Click on the Contact
Us link at the top of the page; due to the substantial work involved,
our website appraisals start at $395 (many appraisals
can be done for this amount). Since the amount of work varies
depending on the size of the website (websites vary from several
dozen pages to tens of thousands), we
will need to look at your site and quote you a price for an appraisal.
Important note: Customers
should be aware that there are, at present, no commonly
accepted rules or standards that govern the content of website
People who appraise websites or domain names are not licensed;
there is no regulatory agency that oversees the licensure or
performance of people who appraise websites or domain names.
For this reason,
our practice in providing an appraisal is to put all the
numbers that are used out on the table. That way, you (and
investors in the company) have the opportunity to see how
the appraisal value was reached.